Danny Campbell is Director of the Applied Choice Research Group (ACRG).



Professor of Economics

University of Stirling

Aug 2018 – Present Stirling, Scotland

Senior Lecturer of Economics

University of Stirling

Sep 2012 – Jul 2018 Stirling, Scotland

Lecturer of Environmental Economics

Queen’s University Belfast

Jan 2009 – Aug 2012 Belfast, Northern Ireland

Post-Doctural Research Fellow of Environmental Economics

Queen’s University Belfast

Sep 2006 – Dec 2008 Belfast, Northern Ireland


Outstanding European Review of Agricultural Economics Journal Article

Paper titled “Accommodating satisficing behaviour in stated choice experiments”, European Review of Agricultural Economics. Co-author: Erlend Dancke Sandorf.

Outstanding European Review of Agricultural Economics Journal Article

Paper titled “Using eye tracking to account for attribute non-attendance in choice experiments”, European Review of Agricultural Economics. Co-authors: Ellen J. Van Loo, Rodolfo M. Nayga, Han-Seok Seo and Wim Verbeke.

Outstanding Young Researcher Award for Excellence

In recognition for contribution to the field, dissemination of the practice of stated preference methods in policy analysis and support to early career researchers.

Prize Essay Competition

Paper titled “Willingness to pay for rural landscape improvements: combining mixed logit and random effects models”, Journal of Agricultural Economics.

Bob O’Connor Prize

Best research by a young researcher in Ireland in the field of agricultural and natural resource economics.

Research topics

Angling recreation Attribute non-attendance Attribute‐level non‐attendance Best-worst scaling Binary choice model Brownfields Choice experiments Cold-water coral Combined latent class mixed logit model Consideration set Consumer choice Consumer trust Contingent valuation Convergent validity Cost threshold Decision-making Discrete choice experiments Discrete choice model Discrete mixtures logit Ecolabels Econometric Ecosystem services Elimination by aspects Endangered species Eye tracking Food choice Forest management Frequentist-based model averaging Geographically weighted model GIS Greenspace Health service innovations Heuristics Hybrid model Independent availability logit Independent availability logit model Information processing Information processing strategies Instrumental variable Integrated multi-trophic aquaculture Knowledge Kriging Latent class logit model Learning and fatigue behaviour Litter Local maximum likelihood Medication choice Mixed logit model Module choice Multi-profile best-worst scaling Multimodel inferences Multinomial logit model Nanotechnology Online surveys Opt-out effects Ordering effects Paradata Passive protection Pedagogy Position bias Preference and variance consistency Preference formation Preference heterogeneity Probabilistic decision process model Public health Public involvement R Random utility maximisation Real incentives Response latency Revealed preferences Satisficing Scale-adjusted latent class Selection by aspects Self-image Spatial Spatial autocorrelation Spatial heterogeneity of preferences Spatial-lag Spatial probit latent class model Stated choice experiments Stated preferences Status-quo bias Student's preferences Subjective well-being Sustainability labelling Sustainable aquaculture Taboo trade-off aversion Taught postgraduate Tourist infrastructure Transport Trio-wise Urban air pollution Value orientation Weighted maximum likelihood Willingness to pay