Best-worst scaling

Preferences for public involvement in health service decisions: A comparison between best-worst scaling and trio-wise stated preference elicitation techniques

Stated preference elicitation techniques, such as discrete choice experiments and best-worst scaling, are now widely used in health research to explore the public’s choices and preferences. In this paper, we propose an alternative stated preference …

Position bias in best-worst scaling surveys: A case study on trust in institutions

This paper investigates the effect of items’ physical position in the best-worst scaling technique. Although the best-worst scaling technique has been widely used in many fields, the literature has largely overlooked the phenomenon of consumers’ …